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About Us

As a company based in Georgia, we love our sweet tea and believe in Southern hospitality. Our mission is to always make you feel comfortable while never compromising on style! No one understands the stifling humidity and the importance of game day better than us. 

Nevertheless, the Before You story is ultimately one about becoming a valuable resource to small business owners and buyers all across the world. We understand that as long as our boutiques do well, we will do well. We are constantly asking questions about what drives success in your retail industry -- what products sell and which individuals make up the consumer base across different regions? Engaging with you beyond processing your order is our philosophy, and a necessary one to better provide sellable products for you. 

We're a simple, honest, no-nonsense fashion company. 

With love,
Before You Collection